Excel Dryer is a family-run, American manufacturer located in East Longmeadow, Massachusetts. Their touchless, energy-efficient XLERATOR^® Hand Dryer created the high-speed hand dryer category and is now the world’s number-one selling and specified hand dryer. Their products redefined the public perception of hand dryers and set a new standard for performance, reliability, and sustainability. They have since expanded their line to include multiple hand drying solutions that focus on sustainability, ADA compliance, convenience, and aesthetics. Additionally, their line of hand dryers can provide up to a 94% reduction in carbon footprint versus paper towels. Their EPD and HPD certified dryers help facilities around the world and can contribute to both WELL points and LEED^® credits.

Verdical Group partnered with Excel Dryer to share sustainability information about their suite of products. Our team collaborated on this mission-aligned social media campaign by selecting educational topics for each video, drafting scripts that highlighted specific sustainability features, coordinating posting schedules, and sharing detailed analytics to measure success. The goal was to provide a brand storytelling opportunity, while also educating the larger audience on key trends in the sustainability community.

Click each image to check out the videos on Instagram!