Client: B Lab / Green Living
Location: Los Angeles, CA
Size: 600 Attendees
B Lab’s B Corp Champions Retreat, held in Los Angeles in 2019, is annually attended by over 600 leaders from B Corporations around the world. B Lab is the body responsible for certifying B Corporations, businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. Verdical Group provided:
We offset 100% of carbon use at the Loews Hollywood Hotel venue space. Attendee travel was also partially offset through TripZero. The event’s green transportation plan promoted the use of public transit and ride sharing with a custom Lyft code and bussing between the main venue and shoulder events to reduce carbon impacts from single-occupancy vehicle trips.
One hundred percent of conference signage was printed on recyclable materials at a local green printer to reduce the carbon impacts of shipping, and catering at the Loews Hollywood Hotel was served on 100% reusable plates and flatware to reduce waste from disposable items. Compostable products were procured for 100% of disposable product needs at shoulder events. Additionally, leftover giveaway items from the event were diverted from landfills by donating items to the local LGBTQ Center just one mile away from the conference venue in Hollywood, CA.