Let’s All Be Part of the Change

Let’s All Be Part of the Change

This article was also posted on B the Change, B Lab’s Medium Channel. Read on Medium.

To our Verdical Group community,

You may have seen that Verdical Group issued a call-to-action for organizations in our industry to voice their support for the Black Lives Matter movement and share their commitment to anti-racism within our community. And we’ve seen many organizations do just that. At the same time, we understand that it’s important to back up our statement of solidarity with concrete and immediate actions. We see this as happening in three parts:

1. Educating ourselves: Acknowledging that the system is broken and that we need to listen to more people more often and take it upon ourselves to become better educated about systemic racism, police brutality, and the life experiences of people of color living in America;

2. Immediate actions: What we’re doing to support protests, protestors, and Black Americans in this historic moment;

3. Sustained change: Implementing policies for our employees, events, and projects that will ensure long-term, sustainable impact outside of the current moment.

We hope others in the sustainability world will follow suit in being part of the solution. We know the sustainability industry has an incredible diversity problem and is far too homogeneous. Data is lacking, but to take one example from our Net Zero Conference: of all speakers who submitted abstracts, only roughly one-tenth of one percent (0.01%) self-identified as Black or African American. Verdical Group is committed to actively working to change this through anti-racism policies, outlined below, that positively impact Black, Indigenous, and people of color (BIPOC) in our company and throughout our industry. We felt it was important to make a statement now, but do not believe this letter to be comprehensive — know that we are open to feedback and intend to continue listening, continue learning, and continue encouraging conversation within both our company and our industry.

Businesses typically remain neutral on issues in an attempt to sell to both sides, but Verdical Group has always operated with the goal of making a positive impact on the world, and we will not remain silent on racism and police brutality in America in the wake of George Floyd’s murder and the murders and abuse of countless other Black Americans. Silence is complicity. Companies, as groups of people, need to stand up for human rights. Our company stands for the Black Lives Matter movement, equality, social justice, and dismantling white supremacy. We will not remain silent on this issue. We will use our platform for positive change.

As mentioned above, we think it’s important not just to show solidarity but to also share the actual concrete actions that we are taking at Verdical Group. While we will always aim to expand this list and do more, here are a few of the steps our company is taking now:

  • We’ve made a donation to the National Association for the Advancement of Colored People (NAACP), America’s oldest and largest civil rights organization. Many of our team members have also independently donated to and / or organized giving campaigns for organizations working to fight racial injustice, end police brutality, and free protestors. We encourage you to donate if you are able or to spread the word throughout your community about ways to contribute. Though it is by no means comprehensive, we’ve included a list of bail funds and other organizations accepting donations below as a starting point. 
  • We’re enabling our employees to attend, support, and organize protests during business hours. We understand that activism does not fit neatly into an after-hours-only slot and that, especially given the curfews currently being implemented by many cities, protests are increasingly being scheduled in the early afternoons and evenings. 
  • We encourage businesses to improve their transparency and accountability around racial diversity, equity, and inclusion by exploring third-party platforms such as JUST and B Corporation. Specifics on both programs are available at the end of this page. 
  • As a company founded by a white male in an industry where it’s clear that many events feature white men disproportionately, it is our responsibility as non-optical allies to amplify people of color’s voices. We’re proud to have an ongoing commitment to selecting a minimum of 51% of speakers who are women and / or people of color at our Net Zero Conference. We understand that this is just the first step, and that the fights for gender equality and racial equality are both important but separate, and we aim to improve and increase representation for people of color, and Black people specifically, at our event and across our industry. 
  • As noted above, we’re calling for organizations and businesses in our community to speak up and share their support. We’ll be highlighting organizations that do so in a thread on our social channels; if you would like to submit a statement, please DM us on any of our channels. 
  • We are sharing resources and calling for organizations to show their support on social media and via direct emails to leaders in our industry. 
  • We’re meeting internally to discuss the issue, share areas of improvement, and determine what specifically it means to operate as an anti-racist organization. 
  • We’re listening. We’re learning. We’re opening up our inbox to feedback, questions, and suggestions for what more we can do. We invite you to contact us at We have someone monitoring this inbox continuously and flagging messages relating to the Black Lives Matter movement as a priority.

Let’s all be part of the change,

Drew Shula
Founder & Principal
Verdical Group

Additional Resources:

About B Corporations:

“B Corps” are for-profit businesses committed to making a positive social and environmental impact. In order to achieve certification, companies must demonstrate transparency, social performance, accountability, and environmental performance. A significant portion of this work is to develop and share internal practices and policies relating to equity, diversity, and inclusion.  As a certified B Corp, Verdical Group hopes to implement more of these measures and improve our standing in the Diversity, Equity, & Inclusion category of the B Corp Impact Assessment.  Though not all of the below are required to achieve certification, the Assessment awards points to companies that are: 

  • Owned by individuals from underrepresented groups;
  • Have practices in place around diversity, equity, and inclusion (such as including a commitment to diversity, equity, and inclusion in all job postings; analyses of job description language and requirements; offering training to employees;  setting specific diversity goals; and implementing equal compensation improvement plans);
  • Measuring demographic data to ensure diversity goals are met and improved upon;
  • Tracking the number of company managers who identify as members of underrepresented groups;
  • Promoting diversity within their supply chain by tracking the diversity of ownership among suppliers, giving preference to suppliers with ownership from underrepresented populations, establishing formal targets to make a specific percentage of purchases from suppliers with diverse ownership, or developing a formal program to purchase and provide support to suppliers with diverse ownership


About JUST:

In line with the recommendations of the International Living Future Institute’s JUST platform, Verdical Group recently updated the Ethnic Diversity Policy in our Employee Handbook, detailed below. Verdical Group has completed a JUST assessment and is in the process of earning our label. In the wake of recent events and new learning, we’ve updated the language to specifically establish that Verdical Group is an anti-racist organization, actively working to end discrimination rather than simply forbidding it. For reference, our Ethnic Diversity Policy reads as follows: 

  • Verdical Group is committed to the hiring, retention and promotion of racially and ethnically diverse employees. Our retention and promotion strategies are focused on providing a culture and work environment where racially and ethnically diverse employees have the opportunity to be successful in their careers and to be represented at all levels of the organization including senior leadership.

    Our human capital is the most valuable asset we have. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our diverse employees invest in their work represents a significant part of not only our culture, but our reputation, goodwill and long-term success. We aim to create a welcoming, supportive, and collaborative environment where full participation is valued and voices from diverse backgrounds and perspectives are heard.

    Verdical Group’s racial and ethnic diversity initiatives are applicable—but not limited—to our practices and policies on recruitment and selection, compensation and benefits, professional development and training, mentorship and sponsorship, work and project assignments, promotions, transfers, social and recreational programs, layoffs and the ongoing development of a work environment built on a premise of racial equity that encourages and enforces:

    • Anti-racism; we are committed to not just prohibiting racism within our organization but also actively fighting discrimination against Black, Indigenous, and people of color (BIPOC).
    • Respectful communication and cooperation between all employees.
    • Teamwork and employee participation, permitting the representation of all groups and employee perspectives.
    • Work/life balance through flexible work schedules to accommodate employees’ varying needs.
    • Employer and employee contributions to the communities we serve to promote a greater understanding and respect for traditionally underserved and historically marginalized populations.